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Google Ads Keyword Planner
Free alternative to: Ahrefs / Semrush (keyword research)
License: Proprietary (free with Google Ads account)
Free terms: Free to use; requires a Google Ads account with completed account/campaign setup. No ad spend is required to use Keyword Planner.
What it does
Google's official keyword research tool with real search-volume ranges, competition, and CPC data straight from Google Ads.
Heads-up: Verified on Google's official support page (support.google.com/google-ads): 'you first need to complete your Google Ads Account setup and create a campaign' to access Keyword Planner. It is a genuine no-cost replacement for paid keyword-volume tools once the account setup step is done.
Get it
The project lives with its maintainers — we don't distribute it and we can't provide support for it.
Filed under: Free SEO & Marketing Tools
Last verified: September 17, 2026 · Official source ↗
Heads-up: licenses and free tiers change. This page summarizes what the project's official source published on the verified date — confirm the details on the official page before you build on it. We never invent pricing or limits.
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